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Book Trailer by Ami Blackwelder

22 Aug

Four days until “Her Ghost Wears Kilts” published by Crimson Romance is launched, Ami Blackwelder, Book Trailer Creations, sent me the finished product of the book trailer. A mini commercial of my latest novel – and it’s just fun. I uploaded it to YouTube.com and went about sprinkling the link throughout my social media.

Ami took an image of the cover and a short summary of the book to put together my commercial. Her talent of picking out short lines about the story, mixed with images and adding a soundtrack happened in a short blink of time. That which would have taken me weeks to even attempt with no assurance of a tangible product, she whipped together and only charges $50.00 – that’s right, fifty dollars. Fab-u-lous.

What a great way to reach more possible readers, something easily shared, that brings a “feel” to the story. What would your book trailer look like?

Her Ghost Wears Kilts Book Trailer

Goodreads Ad

16 Aug

I’ve submitted an ad about pre-ordering “Her Ghost Wears Kilts” on Goodreads. Are you a goodreads_logo_140-5b3e47356388131c1699f0baca28a234member? It’s a great site of tens of thousands of readers and authors sharing books they’ve read, currently reading or want to read in the future. I know it was recently purchased by Amazon, but I don’t see any changes yet.

In setting up the ad, I could choose a daily budget and specifically target certain genres which is very important. Someone in love with literary fiction would probably not like HGWK. It would be as if the reader were expecting roast beef and got cotton candy instead. I know my audience is women, who’d love to have a subscription to People or already does, loves a happy ending and tends to shop at Target, Kohls, or JC Pennys.

It needs to be approved and they note this could take a day or two.

Advertising on Goodreads? Check!

Available for Pre-Order Now

12 Aug

Magic Monday came at six this morning seeing “Her Ghost Wears Kilts” listed on Amazon.com. This starts the two-week pre-order window by Crimson Romance for the eBook edition. It is also available at iTunes and will soon be listed with Barnes & Noble for Nook readers.

How intense should marketing be for pre-orders versus waiting until the book releases for sales? This is an interesting question and one I’m finding with a variety of responses.

What are your feelings on the topic? I look forward to hearing your comments.

Postcards by Ninth Moon

4 Aug

KS_PSTRCD_FT_1aI love the quality of my new postcards designed and printed by Ninth Moon for writers here in western Washington. I’ve already passed out quite a few and will keep at least a dozen in my purse and notebook. You never know who you may be talking to during the day. And for a romance book, I’m checking out the women in line with me at the grocery store or in mini groups during football practice.

I didn’t have my mailing list ready to go once they got here. Note to self and others: best thing to fill the time waiting for the cards is ordering or buying postcard rate stamps and revise your address list to included anyone and everyone you feel would be responsive to your title.

Her Ghost Wears Kilts come out in three weeks which is a great time to send out postcards. People can display them on their desks, tuck into their desk calendars and pin to their bulletin boards. Hopefully it’s in a public location where others will see it and comment on the bright cover design starting a word-of-mouth campaign.

For some of those I’ve chosen for my Street Team, I’ll send them ten postcards, pre-stamped, to address to their friends and send out. This will reach another level of readers I wouldn’t normally know.

It’s a warm Sunday morning, a load of laundry is running, the dishwasher is humming and I’ve exercised the pups. Now it’s time to start addressing the postcards to go out in tomorrow’s mail. Three weeks and counting.