At the stroke of midnight, Monday August 26th my paranormal dramedy Her Ghost Wears Kilts goes on sale. That’s thirty-six days from now. Cover image posted on Facebook, Twitter, Pinterest and my website with the release date: check. Blog set up for the book: check. Initial contact made to Author Marketing Expert services, Penny Sansevieri. Thirty-six days and so much still to do.
Postcards ordered with Ninth Moon promotional services. I’ve already received my promotion stickers with the cover image and release date. Next step is the postcards.
Need to research and send out celebrity endorsement requests. I don’t have a list made. Do I want to shoot for best-selling authors in the romance field or do I send to actresses I see as perfect for the protagonist? Sally Fields is the first name that comes to mind or Valerie Bertenelli, she’s always fun in a Lifetime made for TV movie. Time to subscribe to Contact Any Celebrity for at least a month and find addresses for sending out request letters.
I need to gather names for my Street Team, close friends and family who are willing to work at spreading the word about my latest book.
I understand two weeks before the release date, the eBook will be available for pre-orders. Do I focus most of my advertising energy to gain pre-orders or spread the news around but punch into high gear once the eBook is available? Do my readers want immediate gratification by reading the book as soon as it is purchased? Or patient enough to order early and remember to put HGWK at the top of their list once it is downloaded to their account? Decisions, decisions.
Stay tuned for more. I need to get a few pages written on the sequel and get plenty of sleep for my day job at Gorham Printing.
Her Ghost Wears Kilts 
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