Tag Archives: marketing

The Importance of Reviews

14 Sep

Doesn’t that sound impressive? So literary and that is the point. It’s hard to believe how valuable reviews become when a book is first launched. It’s a written word-of-mouth opinion that travels across the country and sometimes around the world. I want to encourage you, whether it is my books or others you are reading, that when you are done, you post a review at Amazon, Goodreads or Barnes & Noble. Your fifty to a hundred words may be the catalyst for the next person to purchase a copy of that title.

As an author, there is sweet sensation when the first reviews are posted from readers who purchased a copy and enjoyed the adventure you created. A review is your way of contacting the author and letting them know how you felt about the book. Though I’ve shared this on my fb fan page, here is a copy of my first review:

A fun, romantic romp!,

September 8, 2013

First of all, full disclosure here: I admit my own bias toward any novel that includes a ghost as a sentient character. And in this one, not only is the ghost entertaining, he’s Celtic as well! Bonus points!!

Having said that, let me also say that if the spirit world is anything like the world Kathleen Shaputis depicts here, I think I’m pretty much ready to cross over!

I loved this book because it is romantic without being cheesy or sappy, ghostly without being Gothic, and it never takes itself too seriously.

When Baillie, the goofy but lovable protagonist, is told she has a ghost trying to communicate with her, she tries everything to deny his presence–until the news arrives that she has inherited a castle in Scotland, where she ultimately finds herself face to face with the lord of the castle himself (in ghostly form). For its humor, the book reminded me of the old TV series of my childhood, “Topper,” which I loved.

It should be noted here (for lovers of drag queen hilarity) that the characters of Rafael and T-Cup are especially memorable.

Kudos to Shaputis for offering a fun page-turner with a great sinister villain and several unlikely heroes (including a horse). Charming, quick read!

As an author I am more in tune with the importance of reviews, and find I must take the time to share my thoughts and a few words with the world about the books I’ve read and enjoyed. But just as important is hearing from the working mother in Kansas City or the reader flying to Ireland for vacation and has taken a copy of your book to read on the trip. The only way the author will know your reactions is by reviews.

Make leaving reviews a habit of choice, let the author know their hours of sweat and strain paid off. And let me know who your favorite character of “Her Ghost Wears Kilts” published by Crimson Romance is after you’ve read the book. I look forward to hearing from you.

Getting Ready for Virtual Book Tour

31 Aug
Tour dates Sept 16 to Oct 16.

Tour dates Sept 16 to Oct 16.


In just over two weeks I’ll be working with Roxanne Rhodes, creator of Bewitching Book Tours, for a month-long virtual book tour. Here is a blurb from her website: Bewitching Book Tours is the brainchild of Roxanne Rhoads– freelance writer, erotic romance author, book lover and paranormal aficionado.

What is a virtual book tour? It’s a wonderful opportunity to spread the word about your book from the comfort of your own office or living room by using bloggers and other promotional venues on the Internet. Being a guest blogger or answering a Q&A session or an interesting interview reaches out to the audience of that particular blogger who already has interest in reading your particular genre. It’s possible a copy of the book cover and buy links will be included in each blog.

A virtual tour is extremely important if your latest title is an eBook. It’s digital format does not lend to taking a box of copies to a coffee shop for a reading and making back of the room sales as you can with a printed edition.

Stay tuned for additional information as it becomes available of upcoming posts and guest blogs. I hope you’ll visit each blog and comment on the article to show support of this wonderful venue.

Goodreads Ad

16 Aug

I’ve submitted an ad about pre-ordering “Her Ghost Wears Kilts” on Goodreads. Are you a goodreads_logo_140-5b3e47356388131c1699f0baca28a234member? It’s a great site of tens of thousands of readers and authors sharing books they’ve read, currently reading or want to read in the future. I know it was recently purchased by Amazon, but I don’t see any changes yet.

In setting up the ad, I could choose a daily budget and specifically target certain genres which is very important. Someone in love with literary fiction would probably not like HGWK. It would be as if the reader were expecting roast beef and got cotton candy instead. I know my audience is women, who’d love to have a subscription to People or already does, loves a happy ending and tends to shop at Target, Kohls, or JC Pennys.

It needs to be approved and they note this could take a day or two.

Advertising on Goodreads? Check!

36 Days and Counting

23 Jul

At the stroke of midnight, Monday August 26th my paranormal dramedy Her Ghost Wears Kilts goes on sale. That’s thirty-six days from now. Cover image posted on Facebook, Twitter, Pinterest and my website with the release date: check. Blog set up for the book: check. Initial contact made to Author Marketing Expert services, Penny Sansevieri. Thirty-six days and so much still to do.

Postcards ordered with Ninth Moon promotional services. I’ve already received my promotion stickers with the cover image and release date. Next step is the postcards.

Need to research and send out celebrity endorsement requests. I don’t have a list made. Do I want to shoot for best-selling authors in the romance field or do I send to actresses I see as perfect for the protagonist? Sally Fields is the first name that comes to mind or Valerie Bertenelli, she’s always fun in a Lifetime made for TV movie. Time to subscribe to Contact Any Celebrity for at least a month and find addresses for sending out request letters.

I need to gather names for my Street Team, close friends and family who are willing to work at spreading the word about my latest book.

I understand two weeks before the release date, the eBook will be available for pre-orders. Do I focus most of my advertising energy to gain pre-orders or spread the news around but punch into high gear once the eBook is available? Do my readers want immediate gratification by reading the book as soon as it is purchased? Or patient enough to order early and remember to put HGWK at the top of their list once it is downloaded to their account? Decisions, decisions.

Stay tuned for more. I need to get a few pages written on the sequel and get plenty of sleep for my day job at Gorham Printing.

Sunday Dilemmas

21 Jul

It’s early morning and an entire day stretches out before me – no errands, no visitors expected. How do I fill the hours from the basket of writing possibilities? I don’t want to reach the end of “60 Minutes” tonight and play the shoulda, woulda, coulda game. That’s a given. But we’re running out of forks, so doing a load of dishes is a must sometime today. Think, think.

Do I block two-hour increments toward marketing for HGWK, which then has a list of subcategories I could block time for? One of which is reading my copy of “Red Hot Internet Marketing” by Penny Sansevieri and highlighting ideas and concepts. Read one chapter and make a to-do list – that’s a feasible goal. One post on Facebook, one tweet on Twitter, check. What about working on the sequel “Murder in the Castle” (working title)?A 72,000 word manuscript doesn’t write itself. The characters are tapping their toes wondering when it will be their turn to dazzle on a blank page. Goal today? One to three pages – a page a day finishes a manuscript in a year.

Baby steps – isn’t that what I always say in my classes? Whether a newbie writer or a well-published author with a new book on deck, don’t overwhelm yourself – succeed at a few things consistently, baby steps.

Now, do I hang a copy of the schedule on my back so that family members will respect my time? Hmm, why bother as they won’t see it from shouting my name from the next room. But I can pin it to the front of my shirt and remind myself of my priorities.  It’s my passion, my books are my dreams and no one is going to magically part the waters of responsibilities and life for me. I must demand the time of myself because I deserve it.

Ready? Begin!